Understanding The Digital Communication Tool Marketplace

by R Lunde

Understanding The Digital Communication Tool Marketplace

What exactly does the digital marketplace look like?  Understanding the foundation is a critical initial step. 1st answers appear in new research from Prosper’s just released Mobile Insight Center. http://prospermobile.com/.

Click on the red box at the right of the screen and register … it’s free. Examine all the tabs. You’ll get a very good set of insights. One interesting insight for example, from a marketer’s perspective,  is the study on planned switching from one carrier to another and the reasons why. (Look for the tab at the top of the screen.)

The Prosper Data  Presentation … is Mass Customization

But most importantly, look at the data presentation. It is a true 1st tier example of Mass Customization. Data … customized … frictionless.  Data served up anyway you want it … just like Starbucks.

Turning Possibilities Into Opportunities

Digital devices are the ‘gateway’ tools for marketers to shift into the future. Those that successfully master targeted interactions will first gain insights from individual data perspectives and then go on to envision the power of each variable. These ‘sights’ will enable a marketer to build foresight and create tomorrow’s hindsight … today. These marketers will have an unfettered perception of what truly meeting customer needs looks like … hence the ability to turn possibilities into opportunities.

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